Hello, Reader-
It's that time of year again.
You made the impact. Now you have to prove it.
It’s annual report season, and I’m hearing the same thing from leaders across the board:
“We did meaningful, strategic work this year…
and I don’t know how to show it.”
That tension? It’s not just frustrating.
It’s high-stakes.
Because when your report doesn’t land, leadership doesn’t just miss the message.
They miss the value.
The outcomes.
The justification for continued investment.
And let’s be honest: you’re being asked to tell a strategic story with tools that only track transactions.
Appointments. Workshops. Event attendance.
That’s data. But it’s not proof of impact.
What a great annual report does
✅ Reframes your unit’s role—from “service provider” to strategic partner
✅ Highlights your contributions to institutional goals
✅ Surfaces your team’s best wins (and explains why they matter)
✅ Builds credibility and trust across campus
✅ Paves the way for next year’s priorities
What it doesn’t do?
🚫 Recap every project in chronological order
🚫 Center only on outputs (numbers) without outcomes (impact)
🚫 Hide the hard parts
🚫 Fade out at the end with “more to come next year”
🚫 Get buried in someone’s inbox without making a ripple
It’s not about listing every task.
It’s about curating the right story—and making the case for why it matters.
That’s why I created the Annual Report Accelerator
If you’re staring at a blank doc thinking,
“I know we delivered. I just don’t know how to write it,”
you’re not alone. And you’re not doing anything wrong.
But this is not the year to play small.
🎯 The Annual Report Accelerator is a program designed for leaders who want to stop reporting what they did—and start showing why it mattered.
You’ll walk away with:
- A strong strategic frame
- A way to use your data without getting buried in it
- Language that makes your impact undeniable
- A high-leverage draft of your report
This is not a webinar. It’s not a template pack.
It’s you and me, side by side, building a report that works.
I’m keeping it small so I can give hands-on support to every participant.
Spots are limited—and they will go quickly.
Early bird discount available through June 10th.
Final thought—
You don’t need to be a communications expert to write a compelling annual report.
You just need the right frame, a little guidance, and a push in the right direction.
Let’s make this the year your report doesn’t just summarize—it sparks something. 🔥
Let's connect at NACE!
Two sessions.
One mission: elevate career services.
LUNCH & LEARN: Cultivating and Stewarding Alumni and Donors
Tuesday, June 10, 2025, 11:45 AM – 12:45 PM
Leading From Within: 5 Strategies to Manage Up Effectively
Wednesday, June 11, 2025, 9:15 AM – 10:00 AM
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Cheers-
P.S. That annual report won't write itself! Claim your spot in the Annual Report Accelerator before it's gone.
P.P.S. Did someone forward this to you? Join our community here!
